SWAG Magazine: Amplifying independent voices with NewBlue creative tools

For over a decade, SWAG Magazine has been telling the stories of artists across music, film, and entertainment. What began as a print publication in 2009 has grown into a multimedia platform, complete with an online radio station, YouTube channel, and celebrity interview podcast. Today, SWAG is powered by a modern workflow that relies on NewBlue TotalFX, NewBlue Titler Pro, and NewBlue Captivate to bring professional broadcast polish to every project.

 

A modern workflow for entertainment coverage

From New Jersey concert halls to Atlantic City red carpets, SWAG covers a wide spectrum of entertainment:

• Concert footage across genres including rock, metal, hip hop, jazz, and R&B.
• Celebrity interviews with actors, musicians, comedians, directors, athletes, and designers.
• Event coverage spanning award shows, fashion weeks, movie premieres, and the Atlantic City Boxing Hall of Fame.

With much of the editorial team based in Arizona and events happening across the tri-state area, cloud-based collaboration and post-production efficiency are essential. That’s where NewBlue software plays a central role.

 

NewBlue Captivate: Professional graphics for live & remote interviews

When SWAG conducts Zoom-based celebrity interviews, NewBlue Captivate transforms the experience from simple webcam calls into polished broadcasts. By adding dynamic lower thirds, live titling, and multi-source layouts, the team creates interview packages ready for distribution without requiring hours of editing.

“ZoomISO couldn’t meet our needs, but NewBlue Captivate delivers every time,”  the team explains. “Its quality is unmatched, and its workflow is far more reliable for our live interviews.”

NewBlue Captivate not only enables live productions but also bridges the gap to post-production by exporting clean, professional designs that editors can immediately drop into NewBlue Titler Pro within their respective NLE.

 

 

NewBlue Titler Pro: Powering post-production creativity

For polished documentaries, concert recaps, and highlight reels, SWAG turns to NewBlue Titler Pro. The software enables quick creation of cinematic titles, opening sequences, and branded lower thirds. Integrated directly into the post pipeline, NewBlue Titler Pro makes it easy to maintain consistent branding while giving editors the freedom to experiment with styles that fit each production.

 

Combined with DaVinci Resolve, Fusion Studio, and Hitfilm Pro, NewBlue Titler Pro ensures that every project carries the professional visual identity that audiences expect from broadcast-quality productions.

 

NewBlue TotalFX: Effects, filters, and finishing touches

In addition to graphics, SWAG relies on NewBlue TotalFX for the advanced effects and finishing touches that make their productions stand out.

With hundreds of filters, transitions, and correction tools, NewBlue TotalFX allows the team to:

• Apply cinematic color correction.
• Use chroma keying for live and post workflows.
• Add creative filters that match the tone of different musical genres.

These capabilities, combined with Blackmagic cameras and hardware, give SWAG the ability to match and even surpass the professional studios its team was originally trained in.

 

The secret to great productions

Behind the technology lies a clear philosophy: extreme planning, careful shot composition, and an unshakable commitment to quality. Backup sources for audio, video, and storage are non-negotiable, and every production is mapped out with precision.

 

Amplifying independent voices

From unsigned artists to Hollywood veterans, SWAG Magazine continues to amplify the voices that shape entertainment. Their footage has even been licensed for the AMC documentary named “Hip Hop: The Songs that Shook America – Episode 2: The Bridge”.  With NewBlue Captivate powering live broadcasts, NewBlue Titler Pro driving creative titles, and NewBlue TotalFX adding cinematic polish, SWAG delivers content that resonates with audiences everywhere.